The private practice landscape is competitive by nature and is becoming increasingly so as patients continue to act as educated consumers - conducting research prior to selecting their choice for care delivery. Therefore, successful patient acquisition strategies must speak to drivers of patient choice and provide the education patients need to select your clinical services.
That said, some efforts to influence patient choice are more effective than others. The infographic below speaks to the value today's patients are placing on quality and reputation. Additionally, it speaks to a key competitive advantage for private practices seeking to improve patient acquisition - leverage patient outcomes data to prove value.
The PatientIQ patient acquisition fact sheet for private practices goes into greater detail, providing our top tips for practices to leverage their outcomes data to improve acquisition and retention.