In healthcare, value has long been defined as outcomes over cost. But as PatientIQ CEO Matt Gitelis explained during a recent Becker’s Healthcare webinar, most organizations have spent years focusing on the denominator, driving efficiencies, reducing expenses, and streamlining operations.
Now, leading health systems are turning their attention to the other side of the equation: outcomes — specifically, how to measure them from the patient’s perspective.
Patient-reported outcomes (PROs) have become one of the most powerful indicators of value in modern healthcare. Implementing them at scale, however, requires alignment across technology, culture, clinical workflow, and data integration.
To explore how health systems are navigating that transformation, PatientIQ partnered with Becker’s Healthcare to host a candid conversation with leaders who are finding new value in PROs every day.
The Leaders Behind the Conversation
Moderated by Matt Gitelis, the discussion brought together:
- Dr. Steven Glassman, Medical Director, Norton Leatherman Spine and Co-Chair of the Registry Oversight Committee (AJRR & ASR)
- Justin Brueck, System Vice President of Innovation and Research, Endeavor Health
- Deneen Ochab, Director of Quality and Patient Safety, Northwestern Medicine
- Joe Kucksdorf, Team Leader of Clinical Quality and Professional Development, Emplify Health
Each shared practical experience building, scaling, and sustaining patient-reported outcome programs, from early research applications to enterprise-wide quality initiatives.
Highlights from the Discussion
The 60-minute conversation explores three core questions at the heart of every health system’s PRO strategy:
- Making the case for PROs
What’s driving renewed urgency around outcomes measurement, from CMS mandates to clinician-led culture shifts.
- How do you scale it?
What high-performing systems are doing to reach 80–90 percent survey completion compliance and embed PROs into daily workflows.
- What’s next?
How integration and AI are turning PROs into predictive, personalized insights that shape smarter care.
" I really view PROs as being the voice of the patient, so the real value comes in when you can integrate that with the rest of the data ecosystem. We can care for you better because we know you better, and that's the 360 view of all of your outcomes alongside the clinical claims operational data."
— Justin Brueck, System Vice President of Innovation & Research, Endeavor Health
Watch the Recording
These highlights only scratch the surface. The full webinar includes deeper discussions on registry participation, predictive analytics, and real-world lessons from early adopters who’ve achieved measurable results.
